Custom Channels
radiOrtho Music Service
Custom Channels serves in-store music to thousands of businesses across the United States and Canada. Among their myriad specialty offerings is radiOrtho, a boutique service tailored to orthodontists and dentists. From a hands-on music customization system to powerful-yet-simple promotional messaging tools, radiOrtho really is the best music for orthodontists. Who better to convey the value of this unique service than Dr. Anil Idiculla, founder of i-Orthodontics and radiOrtho partner. Dr. I, as he is affectionately known, was a integral guide in the creation of the radiOrtho service and has been—as a highly regarded modern orthodontist—a perfect (and ardent) evangelist for the many benefits that the top-of-the-line music and messaging platform can offer others in his industry.
Ethos Music Service
When Custom Channels needed a video to promote their top-tier Ethos service—where clients including MOD Pizza, Comfort Dental, and Halal Guys are paired with a personal music supervisor to create a fully-custom, unified channel—we spent a day interviewing their music programmers and leadership team to create an in-depth marketing video that showed how human curation blends with robust technology and industry experience to create the best music for business.